Imakethe yemishini yamandla yangaphandle yomhlaba wonke iqinile futhi iyahlukahluka, iqhutshwa yizici ezahlukahlukene okuhlanganisa nokwamukelwa okwandayo kwemishini esebenzisa amabhethri kanye nentshisekelo ekhulayo ekulimeni nasekulungiseni ingadi. Nasi isifinyezo sabadlali ababalulekile kanye nezitayela emakethe:
Abaholi Bemakethe: Abadlali abakhulu emakethe yemishini yamandla yangaphandle bahlanganisa iHusqvarna Group (Sweden), iToro Company (US), iDeere & Company (US), iStanley Black & Decker, Inc. (US), kanye ne-ANDREAS STIHL AG & Co. KG (Germany). Lezi zinkampani ziyaziwa ngokuqamba kwazo kanye nohlu olubanzi lwemikhiqizo, kusukela kokugunda utshani kuya kokusika izinsimbi kanye nokushaya amaqabunga (MarketsandMarkets) (Research & Markets).
Ukuhlukaniswa Kwemakethe:
Ngohlobo Lwemishini: Imakethe ihlukaniswe ngemishini yokugunda utshani, imishini yokusika utshani kanye nemishini yokusika utshani, imishini yokushaya utshani, imishini yokusika utshani, imishini yokusika iqhwa, kanye nemishini yokusika utshani kanye nemishini yokulima. Imishini yokugunda utshani inesabelo esikhulu emakethe ngenxa yokusetshenziswa kwayo kabanzi kokubili ezindaweni zokuhlala kanye nezokuhweba (Ucwaningo kanye Nemakethe).
Ngomthombo Wamandla: Imishini ingaba esebenzisa uphethiloli, kagesi (efakwe izintambo), noma esebenzisa ibhethri (engenantambo). Ngenkathi imishini esebenzisa uphethiloli ibusa njengamanje, imishini esebenzisa ibhethri ithola ukuthandwa ngokushesha ngenxa yokukhathazeka ngemvelo kanye nentuthuko kwezobuchwepheshe bebhethri (i-Fortune Business Insights) (Ucwaningo Nezimakethe).
Ngokusebenzisa: Imakethe ihlukaniswe ngezigaba zokuhlala/zokuzenzela kanye nezentengiselwano. Ingxenye yokuhlala ibone ukukhula okukhulu ngenxa yokwanda kwemisebenzi yokulima ekhaya (MarketsandMarkets) (Ucwaningo kanye Nemakethe).
Ngesiteshi Sokuthengisa: Imishini kagesi yangaphandle ithengiswa ngezitolo ezithengisa ngaphandle kwe-inthanethi kanye namapulatifomu aku-inthanethi. Ngenkathi ukuthengisa ngaphandle kwe-inthanethi kusalokhu kubusa, ukuthengisa ku-inthanethi kukhula ngokushesha, kuqhutshwa ukulula kwe-e-commerce (Fortune Business Insights) (Research & Markets).
Ukuqonda Kwesifunda:
ENyakatho Melika: Lesi sifunda siphethe isabelo semakethe esikhulu kunazo zonke, siqhutshwa ukufunwa okukhulu kwemikhiqizo yokunakekela utshani eyenziwe nge-DIY neyezentengiselwano. Imikhiqizo ebalulekile ifaka phakathi ama-leaf blowers, ama-chainsaw, kanye nama-lawn mowers (Fortune Business Insights) (Ucwaningo Nezimakethe).
IYurophu: Eyaziwa ngokugcizelela kwayo ekusimeni, iYurophu ibona ukushintshela emishinini esebenza ngamabhethri kanye nekagesi, lapho imishini yokugunda utshani yamarobhothi iba yinto ethandwa kakhulu (Fortune Business Insights) (Research & Markets).
I-Asia-Pacific: Ukusabalala kwamadolobha okusheshayo kanye nokukhula embonini yokwakha kukhulisa isidingo semishini kagesi yangaphandle emazweni afana neShayina, iJapan, neNdiya. Lesi sifunda kulindeleke ukuthi sibone ukukhula okuphezulu kakhulu ngesikhathi sokubikezela (iMarketsandMarkets) (Ucwaningo kanye Nemakethe).
Sekukonke, imakethe yemishini yamandla yangaphandle yomhlaba wonke kulindeleke ukuthi iqhubeke nokukhula kwayo, iqhutshwa yintuthuko yezobuchwepheshe, ukwanda kokukhula kwamadolobha, kanye nokukhetha okukhulayo kwemikhiqizo enobungani nemvelo.
Usayizi wemakethe yomhlaba wonke yemishini yamandla yangaphandle kulindeleke ukuthi ukhule kusuka ku-$33.50 billion ngo-2023 uye ku-$48.08 billion ngo-2030, ku-CAGR engu-5.3%.
Ukuvela nokusetshenziswa kobuchwepheshe obuhlakaniphile obuthuthukisiwe kungavula amathuba
Ukwethula imikhiqizo emisha ngobuchwepheshe obusha bekulokhu kuyimbangela ebalulekile yemakethe kanye nokukhula kwemboni ukuze kudonswe amakhasimende amaningi futhi kuhlangatshezwane nesidingo esikhulayo. Ngakho-ke, abadlali ababalulekile bagcizelela ekusungulweni kwemikhiqizo emisha ngobuchwepheshe obusezingeni eliphezulu ukuze kuhlangatshezwane nezidingo ezahlukene kanye nezintandokazi zabasebenzisi bokugcina ukuze bahlale bencintisana ngokwesabelo semakethe. Isibonelo, ngo-2021, iHantechn yethule umshini wokufaka amaqabunga emhlane onamandla kakhulu kunanoma yimuphi omunye umshini osanda kwethulwa yinoma yimuphi omunye umenzi eShayina. Lo mshini wokufaka amaqabunga unikeza ukusebenza okuphezulu okugxile emandleni, isisindo esincane, kanye nokukhiqiza okuphezulu. Ngaphezu kwalokho, abasebenzisi bokugcina abanjengochwepheshe noma abathengi bakhetha imikhiqizo ethuthukisiwe kwezobuchwepheshe. Bazimisele ukusebenzisa imali emikhiqizweni enezici ezithuthukisiwe kanye nobuchwepheshe obusha, ngaleyo ndlela beqhuba ukukhula kobuchwepheshe obusha embonini yamandla angaphandle.
Intuthuko yezobuchwepheshe kanye nokukhula komnotho okubanzi kuzosekela imakethe
Ukwethula imikhiqizo emisha ngobuchwepheshe obushintshayo kube yisisusa esibalulekile sokukhula kwemakethe kanye nemboni, okuvumela izinkampani ukuthi zidonse amakhasimende amaningi futhi zihlangabezane nesidingo esikhulayo. Ngokwamukelwa kwamadivayisi e-IoT kanye nokuthandwa kwemikhiqizo ehlakaniphile nexhunyiwe, abakhiqizi bagxile ekuhlinzekeni ngamadivayisi axhunyiwe. Intuthuko yezobuchwepheshe kanye nokwamukelwa kobuchwepheshe benethiwekhi engenantambo kuholele ekuthuthukisweni kwamathuluzi ahlakaniphile naxhunyiwe. Ukukhiqizwa kwama-OPE ahlakaniphile naxhunyiwe kuya ngokuya kuba kubaluleke kakhulu kubakhiqizi abaphambili. Isibonelo, imakethe kulindeleke ukuthi izuze ekwandeni okwandayo kwemishini yokugunda utshani yamarobhothi ngenxa yentuthuko yezobuchwepheshe. Ngaphezu kwalokho, isidingo samasaha asebenza ngebhethri futhi angenantambo embonini yokwakha siyisici esikhulu esiqhuba ukukhula kwesigaba.
Ukwanda kwemisebenzi yomndeni kanye nesithakazelo sabanikazi bezindlu ekulimeni izingadi kuye kwandisa ukusetshenziswa kwemishini kagesi yangaphandle kumaphrojekthi e-DIY
Izitshalo eziluhlaza azihlotshaniswa nje nezindawo lapho kutshalwa khona izitshalo, kodwa futhi nezindawo lapho abantu bangaphumula khona, bagxilise ukunaka kwabo, futhi baxhumane nemvelo kanye nomunye nomunye. Namuhla, ukulima kunganikeza izinzuzo eziningi zempilo yengqondo empilweni yethu yansuku zonke. Izinto ezibangela le makethe ukwanda kwesidingo sezinsizakalo zokulima ukuze benze amakhaya abo abe mnandi ngobuhle kanye nesidingo sabasebenzisi bezentengiselwano sokuthuthukisa ukubukeka kwezindawo zabo. Imishini yokugunda utshani, imishini yokushaya utshani, imishini eluhlaza, kanye nama-saw asetshenziselwa imisebenzi ehlukahlukene yokulima njengokunakekelwa kotshani, ukulima okuqinile, ukulungiswa kotshani, ukunakekelwa kwezihlahla, ukunakekelwa kotshani okungokwemvelo noma kwemvelo, kanye nokususwa kweqhwa emkhakheni wokulima. Ukukhula kwendlela yokuphila yasemadolobheni kanye nokwanda kwesidingo semishini yangaphandle njengokulima nokulima. Ngokukhula komnotho okusheshayo, kulindeleke ukuthi cishe ama-70% abantu bomhlaba bazohlala emadolobheni noma eduze kwawo, okuzobangela imisebenzi ehlukahlukene yokukhula kwedolobha. Ngenxa yalokho, ukukhula kwedolobha kuzokhulisa isidingo samadolobha ahlakaniphile nezindawo eziluhlaza, ukulungiswa kwezakhiwo ezintsha nezindawo zomphakathi eziluhlaza namapaki, kanye nokuthengwa kwemishini. Ngenxa yalesi simo, izinkampani eziningana ezifana neMakita zinikeza ezinye izindlela zokusebenzisa imishini esebenzisa igesi ukuze kuhlangatshezwane nesidingo esikhulayo ngokuthuthukiswa okuqhubekayo kwezinhlelo ze-OPE ezingenazintambo, ezinemikhiqizo ecishe ibe ngu-50 esigabeni, okwenza amathuluzi abe lula futhi asebenziseke kalula, futhi anikeze izixazululo eziqhubekayo zokuhlangabezana nezidingo zabantu asebekhulile.
Ukugxila okukhulu ekuthuthukisweni kwezobuchwepheshe ukusekela ukwanda kwemakethe
Amandla kagesi avame ukuhlinzekwa yizinjini zikaphethiloli, izinjini zikagesi, kanye nezinjini ezisebenzisa amabhethri, ezisetshenziselwa utshani obomile, ukuhlobisa ingadi, izingadi, izinkundla zegalofu, noma ukunakekelwa komhlabathi. Imishini esebenzisa amabhethri isiba ngesinye sezidingo ezinkulu ezindaweni ezahlukene ngenxa yokuthuthukiswa komsebenzi wokusebenza kude owomile, amanani kaphethiloli ashintshashintshayo, kanye nezinkinga zemvelo. Abadlali ababalulekile emakethe bakhuthaza imikhiqizo eminingi yemvelo nesebenziseka kalula futhi banikeza izixazululo ezinhle kakhulu kumakhasimende abo. Ukufakwa kukagesi kuguqula umphakathi futhi kubalulekile ekufinyeleleni umnotho onekhabhoni ephansi.
Umthombo wamandla kaphethiloli ulawula isabelo semakethe ngenxa yokwamukelwa kwawo ezinhlotsheni zemisebenzi enzima
Ngokusekelwe emthonjeni wamandla, imakethe ihlukaniswe ngamandla kaphethiloli, amandla ebhethri, kanye namandla kagesi/asebenzisa i-motor kagesi. Ingxenye esebenza ngophethiloli ibalwa njengesabelo semakethe esivelele kodwa kulindeleke ukuthi yehle kancane ngenxa yomsindo wayo kanye nokukhishwa kwekhabhoni okubangelwa ukusetshenziswa kukaphethiloli njengophethiloli. Ngaphezu kwalokho, ingxenye esebenza ngamabhethri ibambe isabelo esikhulu semakethe njengoba ingakhiphi ikhabhoni futhi ikhiqiza umsindo omncane uma kuqhathaniswa namadivayisi asebenzisa uphethiloli, ukwamukelwa kwamadivayisi asebenza ngaphandle ngenxa yemithetho kahulumeni yokunciphisa umthelela emvelweni kwenze ingxenye esebenza ngamabhethri yaba yisigaba esikhula ngokushesha ngesikhathi sokubikezela futhi. Lokhu futhi kuqhuba isidingo semishini yamandla ezifundeni ezahlukene.
Ukuhlaziywa yiSales Channel
Isiteshi sokuthengisa ngqo sibusa imakethe ngenxa yokuhlukaniswa kwezitolo
Ngokusekelwe esiteshini sokuthengisa, imakethe ihlukaniswe phakathi kwe-e-commerce kanye nokuthengwa ngqo ngezitolo zokuthengisa. Ingxenye yokuthenga ngqo ihola imakethe njengoba iningi lamakhasimende lithembele ekuthengweni ngqo ngezitolo zokuthengisa eNyakatho Melika, eYurophu, nase-Asia Pacific. Ukuthengiswa kwemishini yamandla yangaphandle ngokuthenga ngqo kuyehla njengoba abakhiqizi bemikhiqizo yotshani neyasegadini bephumelela ngokwengeziwe kumapulatifomu e-e-commerce afana ne-Amazon kanye ne-Home Depot. Ingxenye ye-e-commerce ithatha ingxenye yesibili ngobukhulu emakethe; ukuthengiswa kumapulatifomu aku-inthanethi kuye kwanda ngenxa ye-Crown Pneumonia entsha (COVID-19) futhi kulindeleke ukuthi kuqhubeke nokukhula eminyakeni ezayo.
Ukuhlaziywa ngesicelo
Izicelo ze-DI zokuhlala zibuse isabelo semakethe ngenxa yokwanda kwemisebenzi yokulima
Imakethe ihlukaniswe ngezinhlelo zokusebenza zokuhlala/zokuzenzela kanye nezentengiselwano. Zombili lezi zigaba zibone ukwanda kwesidingo ngokukhula kwamaphrojekthi e-DIY (Do-It-Yourself) kanye nezinsizakalo zokulungisa igadi. Ngemuva kokwehla kwezinyanga ezimbili kuya kwezintathu kulandela ukuqubuka kwegciwane elisha, izinhlelo zokusebenza zokuhlala nezentengiselwano zanda kakhulu futhi zaqala ukululama ngesivinini esikhulu. Ingxenye yokuhlala/ye-DIY ihole imakethe ngenxa yokukhula okukhulu kokusetshenziswa kwasekhaya, kanye nesidingo semishini kagesi yangaphandle ezindaweni zokuhlala/ze-DY sanda njengoba ubhubhane luphoqa abantu ukuba bahlale emakhaya futhi bachithe isikhathi bethuthukisa izingadi kanye nezindawo zokubuka ezibalwe.
Isikhathi sokuthunyelwe: Meyi-16-2024